Dubai launches tourism loyalty programme to reward repeat visitors
According to The National, Dubai launched on Sunday what is described as the world's first city-led tourism loyalty programme to reward repeat travellers. The strategy, unveiled by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, is part of a major drive to cement the emirate's status as a world-leading leisure and business destination. The initiative includes the 'Dubai Access Club', a membership programme providing invited members with exclusive experiences and benefits. Additionally, tourist visa applications are being integrated into the official 'Visit Dubai' website. These measures are part of the government's plan to accelerate growth in the tourism sector amid challenges posed by the Iran war. According to government figures, Dubai welcomed 869,000 international visitors in August, with a total of 6.97 million visitors in the first eight months of the year.