Sephora to launch in Israel on 20 August with 11 locations
Global beauty retailer Sephora is set to open its first locations in Israel on 20 August. According to details obtained by Ynet, the initial rollout will include six standalone stores and five shop-in-shop concessions. The first standalone stores will open at the Azrieli Center in Tel Aviv, the Malha Mall in Jerusalem, and the Ayalon Mall, with three additional locations to follow. The shop-in-shop concessions will operate within all Glam 42 stores, including locations at the Mix Sharonim mall in Hod HaSharon, the Mul HaHof Village in Hadera, the Star Center in Ashdod, the Dead Sea Mall, and the My Baby store in Yarka. The launch will operate under the 'Sephora Collection' banner, focusing primarily on the brand's own private-label products. Consequently, Israeli customers will not have access to the full range of international brands found in Sephora stores elsewhere during this pilot phase. Products from Huda Beauty, Charlotte Tilbury, Rare Beauty, and Fenty Beauty will not be available at this time. LVMH, Sephora's parent company, has described the entry as a pilot project. Should it prove successful, the range of brands offered in Israel may be expanded. The long-term goal is to establish a broader network of Sephora stores in Israel over the next two years, though the company is currently focused on assessing the market and working with local partners. The Sephora Collection includes cosmetics, skincare, and beauty accessories at price points generally more accessible than many luxury brands. Offerings include hand masks, toner pads, body mists, long-wear liquid lipsticks, foundations, concealers, volumising mascaras, hyaluronic acid face masks, caffeine eye patches, professional brushes, beauty sponges, and gift sets. Some brands owned by or affiliated with LVMH, such as Benefit, Fresh, and KVD Beauty, may also be stocked in the Israeli branches. There is also a possibility that Guerlain and Givenchy fragrances will be included. Glam 42, the franchisee bringing Sephora Collection to Israel, began its local operations with a perfume and skincare store at the Dead Sea Mall. The company will offer Sephora products alongside another franchisee, which is expected to begin marketing the range in Israel from October.