Shimon Shiffer: Israel’s next election must look beyond polls and campaign videos

In an analytical piece for Ynet, Shimon Shiffer compares the current political situation in Israel to the story of 'The Emperor's New Clothes,' suggesting that the reality of the government's performance is being obscured. He urges voters to critically evaluate the four-year tenure of Benjamin Netanyahu's 'full-on right-wing' government rather than relying on polls or campaign videos, noting that polls have historically failed to predict election outcomes. Shiffer argues that candidates seeking to replace Netanyahu must address the fundamental question of what to do with the millions of Palestinians living in the West Bank, a matter he describes as essential to Israel's existence. He criticizes the lack of a clear framework for permanent borders. Furthermore, Shiffer expresses skepticism toward various political figures, including Yoaz Hendel and Gilad Erdan, questioning their past stances and political shifts. He concludes by calling for a more substantive political discourse that addresses the heavy human toll experienced during the last four years of Netanyahu's rule.