Netflix Launches First AI-Branded Content Recommendations Feature on TVs
According to Variety, Netflix debuted a new feature called 'AI Discover' on its TV app on November 3, 2026. Initially available to a limited number of subscribers in the U.S., the tool uses artificial intelligence to provide real-time content recommendations based on preset themes such as 'Workplace Comedy Favorites' or 'Family Movie Night.' The company is turning to AI to spur user engagement following a slide in viewership over recent quarters.