Hapoel Jerusalem Basketball Club Unveils New Branding and Logo

Hapoel Jerusalem Basketball Club has unveiled a new logo as part of a strategic rebranding initiative. The project, developed over the past year in collaboration with the branding firm 'Firma', is centered around the message 'Devotion Inspires'. To ensure the preservation of the club's identity, two fans and graphic designers, Adam Amorai and Itamar Libergal, were brought into the final design process to retain key elements such as the 'Hapoel man', the basketball, and the lions of Jerusalem. Club owner Matan Adelson described the move as a statement of intent to compete for every title and to elevate the club's standing in European basketball. CEO Oren Arieli stated that the new strategy aims to bridge the gap between different generations of fans and connect the club's history with a modern, innovative future. Beyond the court, the club plans to focus on enhancing fan experience, digital development, and community engagement.