Billions in revenue proves Fifa right on the World Cup – but only on things it cares about

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According to the Guardian, FIFA has announced that revenue for the 2026 World Cup reached $15 billion, with $5 billion generated solely from ticket sales and hospitality. This figure marks a significant increase compared to the $929 million total from the 2022 Qatar World Cup. Leander Schaerlaeckens writes in his analysis that while FIFA has faced widespread criticism regarding its cultural management and event staging, it has succeeded in its financial strategies, including the implementation of dynamic pricing for tickets. The report adds that despite political controversies and Infantino's attempts to sell commercial rights to private equity, the unprecedented profitability of the tournament has solidified his position ahead of the upcoming FIFA presidential election.